Thunberg posted her original strike photo on Instagram and Twitter, and other social media accounts quickly took up her cause. A representative of the Finnish bank, Nordea, quoted one of Thunberg's tweets to more than 200,000 followers. Thunberg's social media profile attracted local reporters whose stories earned international coverage in little more than a week. One Swedish climate-focused social media company was We Don't Have Time (WDHT), founded by Ingmar Rentzhog. He said that her strike began attracting public attention after he turned up with a freelance photographer and then posted Thunberg's photograph on his Facebook page and Instagram account. He also made a video in English that he posted on the company's YouTube channel that had almost 88,000 views. Rentzhog subsequently asked Thunberg to become an unpaid youth advisor to WDHT. He then used her name and image without her knowledge or permission to raise millions for a WDHT for-profit subsidiary, We Don't Have Time AB, of which Rentzhog is the chief executive officer. Thunberg received no money from the company. Thunberg terminated her volunteer advisor role with WDHT once she realised they were making money from her name, stating "[I am] not part of any organisation. . . am absolutely independent… [and] do what I do completely for free. "