In 2016, she walked for: Versace, Chanel, Elie Saab, Fendi, Marc Jacobs, Anna Sui, Miu Miu, Balmain, Diane Von Furstenberg, Tommy Hilfiger, Fenty x Puma, Isabel Marant, and Giambattista Valli. In January 2016, she became the global brand ambassador for Tommy Hilfiger, fronting campaigns for underwear, apparel and fragrances. In April 2016, Hadid starred in an interactive campaign including a commercial for the BMW M2. She hosted the 2016 iHeartRadio Much Music Video Awards in Toronto on June 19, 2016. She co-designed a capsule collection with Tommy Hilfiger called Gigi by Tommy Hilfiger which was released in the fall of 2016 at New York Fashion Week. During fall 2016 Fashion Weeks in New York, Milan and Paris, Hadid opened five shows and closed seven. In October her boot collection for Stuart Weitzman titled the Gigi Boot was revealed, and it was announced that Hadid had become a brand ambassador for Reebok, fronting the #PerfectNever campaign.