Newman first came to public attention in 2004 after becoming a participant on the first season of NBC's reality television series, The Apprentice. Stemming from her controversial, blindsiding, alienating, dog-eat-dog, in-your-face and acrimonious tactics teamed with her eloquence and craftiness of game play on The Apprentice (particularly in its boardroom segments), she soon became the "woman America loved to hate" and was named by E! as reality TV's number one bad girl. Through surprise attacks, cogency, refinement and strategy, she often proves herself a formidable competitor in reality television game shows, such as Celebrity Big Brother. Omarosa has disagreed with the "villain" label, rather believing herself to be "a shrewd businesswoman," asserting that when a male takes on such characteristics, it is always seen as strong, but when a woman takes them on, it is seen negatively. Omarosa has also claimed the show's producers have manipulated footage of her to make her look like the villain. She was fired in week 9.