The Wildcats are the city's only major professional basketball team and are one of Western Australia's major summer sport teams, along with the Perth Scorchers (cricket, Big Bash League), the Western Warriors (cricket, Sheffield Shield) and Perth Glory (soccer, A-League). Wildcats players are active members of the Perth community, with the off-court structures aimed at making the players better people so that they could become better players cited as the biggest key to success. There are personal qualities demanded from owner Jack Bendat down through every rank of the organisation, and being a proactive part of community work, particularly through its InspiRED program, is pivotal. The public support for the Wildcats has been deemed remarkable, particularly the way fans have bought into the brand to create the "Red Army". The Wildcats' sturdy culture has long been built on a history of winning. In 2009, after being on the brink of bankruptcy, Jack Bendat and then-chief executive officer Nick Marvin transformed the franchise, focusing on being family-friendly and engaging with children in Western Australia. From a zero-tolerance swearing policy to always making eye contact and acknowledging supporters, players have a 350-hour community engagement obligation, 200 hours above what the collective bargaining agreement requires. In 2009, instead of doing 20 school visits per year, the Wildcats started doing 100. This increased to 200 school visits in 2010, and the year after it rose again to 220. Under Marvin, the philosophy was: the more engaged the Wildcats were with the West Australian community, the more fans they accumulated. As a result, they are the most successful franchise in NBL history and one of the most competitive professional sporting teams in the world, with crowds at Perth Arena the best and unmatched in the NBL.