As a war-torn Europe was rebuilding itself in the 1950s, the European Broadcasting Union (EBU)—based in Switzerland—set up an ad hoc committee to search for ways of bringing together the countries of the EBU around a "light entertainment programme". At a committee meeting held in Monaco in January 1955 with Marcel Bezençon of the Swiss television as chairman, the committee conceived the idea (initially proposed by Sergio Pugliese of the Italian television RAI) of an international song contest where countries would participate in one television programme to be transmitted simultaneously across all countries of the union. The competition was based upon the existing Sanremo Music Festival held in Italy and was seen as a technological experiment in live television. In those days it was a very ambitious project to join many countries together in a wide-area international network. Satellite television did not exist and the Eurovision Network comprised a terrestrial microwave network. The concept, then known as "Eurovision Grand Prix", was approved by the EBU General Assembly in a meeting held in Rome on 19 October 1955, and it was decided that the first contest would take place in spring 1956 in Lugano, Switzerland. The name "Eurovision" was first used in relation to the EBU's network by British journalist George Campey in the London Evening Standard in 1951.