On June 29, 2018, a teaser was released by Showtime announcing that a new series was premiering on July 15, 2018, but they could not yet reveal the title of the series or its creator and star. On July 3, 2018, another teaser was released. The following day, Baron Cohen released a video on his Twitter account hinting at an upcoming project featuring Donald Trump. On July 8, 2018, Baron Cohen released another video this time featuring former American vice-president Dick Cheney. The next day, following the series' official announcement, the first full trailer for the series was released. On July 22, 2018, the "waterboard kit" signed by former U. S. vice president Dick Cheney in the series' second episode was put up for sale on eBay shortly before the episode aired. The auction started at $1 dollar and rose all the way to $2,551 by 5:50 PM PT Sunday evening. The sale was intended to benefit Amnesty International, however by Monday morning eBay had taken the listing down. In a statement, the company explained the item's removal saying, "due to unusual bidding activity and the seller being new to eBay, this listing was removed based on our risk models. "