Cambridge Analytica - tendency of May 26

Cambridge Analytica

Information about Cambridge Analytica

Wiki source

Cambridge Analytica Ltd (CA) was a British political consulting firm which combined data mining, data brokerage, and data analysis with strategic communication for the electoral process. It was started in 2013 as an offshoot of the SCL Group. The company was partly owned by the family of Robert Mercer, an American hedge-fund manager who supports many politically conservative causes. The firm maintained offices in London, New York City, and Washington, DC. CEO Alexander Nix has said CA was involved in 44 US political races in 2014. In 2015, it performed data analysis services for Ted Cruz's presidential campaign. In 2016, CA worked for Donald Trump's presidential campaign as well as the Leave. EU-campaign for the United Kingdom's referendum on European Union membership. CA's role in those campaigns has been controversial and is the subject of ongoing criminal investigations in both countries. Political scientists question CA's claims about the effectiveness of its methods of targeting voters.