Regarded as one of the greatest professional wrestlers of all time, Cena gained industry fame in the WWE in the early 2000s, portraying a trash-talking rapper. This success promoted Cena to act as the company's franchise player and its public face, which later prompted a transition to his current character, which he describes as a "goody-two shoes Superman". Under his current incarnation, Cena has attained mainstream fame, and has won 25 championships throughout his career, with 16 reigns as a world champion. [Note 1] His 16 world title wins is tied with Ric Flair for the most in WWE history. Cena is a five-time United States Champion and a four-time world tag team champion. He is also a Money in the Bank ladder match winner (2012), a two-time Royal Rumble winner (2008, 2013), and a three-time Superstar of the Year Slammy Award winner (2009, 2010, 2012). He has also headlined WWE's flagship event WrestleMania on five occasions (2006, 2007, 2011, 2012, and 2013) as well as many other WWE pay-per-views. Despite his success, Cena's character is met with mixed critical reception, and he is also considered one of the most polarizing professional wrestlers ever.