After becoming a household name in his first few seasons, Martin won the Jack Dyer Medal as Richmond's best and fairest player in 2016, along with his first All-Australian selection. In 2017, Martin had an individual season which was described by AFL legend Leigh Matthews as the greatest ever by an VFL/AFL player. Despite constant media speculation over his contractual future, Martin won the league's highest individual honour, the Brownlow Medal, with a record 36 votes, as well as the Leigh Matthews Trophy, the AFLCA Champion Player of the Year, his second All-Australian selection, a premiership and the Norm Smith Medal as the best afield in the 2017 AFL Grand Final, among other accolades. By achieving this feat, Martin became the first player to win a Brownlow Medal, premiership and Norm Smith Medal in a single season. He then capped off his season by winning the Gary Ayres Award as the best player in that year's finals series, along with his second Jack Dyer Medal. Martin won his third All-Australian selection the following year.