In 2002, Lagerfeld asked Renzo Rosso, the founder of Diesel, to collaborate with him on a special denim collection for the Lagerfeld Gallery. The collection, Lagerfeld Gallery by Diesel, was co-designed by Lagerfeld and then developed by Diesel's creative team, under the supervision of Rosso. It consisted of five pieces that were presented during the designer's catwalk shows during Paris Fashion Week and then sold in highly limited editions at the Lagerfeld Galleries in Paris and Monaco and at the Diesel Denim Galleries in New York and Tokyo. During the first week of sales in New York, more than 90% of the trousers were sold out, even though prices ranged from $240 to $1,840. In a statement after the show in Paris, Rosso said: "I am honored to have met this fashion icon of our time. Karl represents creativity, tradition and challenge, and the fact that he thought of Diesel for this collaboration is a great gift and acknowledgement of our reputation as the prêt-à-porter of casual wear".