On November 2, 2015, CBS announced a new Star Trek television series to premiere in January 2017, "on the heels" of the original series' 50th anniversary in 2016. It is the first Star Trek series since Star Trek: Enterprise concluded in 2005, and the first show to be developed specifically for the CBS All Access on demand service. Alex Kurtzman, co-writer of the films Star Trek (2009) and Star Trek Into Darkness (2013), and Heather Kadin were set as executive producers on the series, which would not be related to the 2016 film Star Trek Beyond. The January 2017 date was the earliest that CBS could release a new Star Trek series after an agreement the company made when it split from Viacom in 2005. Showtime, Netflix, and Amazon Video all offered "a lot of money" for the rights to release the series, but after heavily investing in the new All Access service, CBS believed that a returning Star Trek could be "the franchise that really puts All Access on the map" and make the service profitable. In January, CBS president Glenn Geller revealed that he and the CBS network were not creatively involved in the series, despite plans for the network to broadcast the pilot episode first, saying, "It really is for All Access. "