In 1988, Vice President Bush announced his candidacy for President to succeed the term-limited President Reagan. By this time, Barbara had experienced two presidential campaigns, but broke new ground by becoming the third candidate's spouse to speak at the national party convention that nominated her husband (after Eleanor Roosevelt in 1940 and Pat Nixon in 1972). She promised voters that she would be a traditional first lady and campaigned actively for her husband. The campaign at times focused on the large Bush family, and contrasted her with the First Lady, Nancy Reagan, by highlighting her interest in domestic staples such as church, gardening, and time spent with family while placing less emphasis on style sense and fashion; she drew attention to both her famous white hair and disinterest in wearing designer clothes. She generally avoided discussion of political issues during the campaign, particularly those on which she and her husband differed, and those closely involved with the campaign have reported that she was actively involved in campaign strategy. Bush was elected in November 1988 and sworn in on January 20, 1989.