In 2005, Allen was signed to Regal Recordings; they gave her £25,000 to produce an album, though they were unable to provide much support for it due to their preoccupation with other releases such as X&Y (Coldplay) and Demon Days (Gorillaz). Allen then created an account on MySpace and began posting demos that she recorded in November 2005. The demos attracted thousands of listeners, and 500 limited edition 7" vinyl singles of "LDN" were rush-released, reselling for as much as £40. Allen also produced two mixtapes – My First Mixtape and My Second Mixtape – to promote her work. As she accumulated tens of thousands of MySpace friends, The Observer Music Monthly (OMM), a magazine published in The Observer, took interest in March 2006. Few people outside of her label's A&R department knew who she was, so the label was slow in responding to publications wanting to report about her. She received her first major mainstream coverage, appearing in the magazine's cover story two months later.