On 3 April 2017, Gearbox Publishing announced a partnership with G2A for exclusive collector's editions of Bulletstorm: Full Clip Edition, to be created and sold by G2A. Bain was critical of this move, citing G2A's negative press coverage as well as accusations made against the company, and threatened to withhold covering Bulletstorm, or any other Gearbox game, unless Gearbox cancelled the deal. On 6 April 2017, one day before Bulletstorm: Full Clip Edition was due for release, Gearbox published a list of ultimatums made together with Bain for G2A to accept, or else it would back out of the deal. The ultimatums focused on G2A's Shield service, an open API for game developers, and G2A's payment system. The following day, Gearbox Publishing publicly announced that it was ending its cooperation with G2A, due to a lack of response from the company concerning the ultimatums. G2A responded to the assertions on 10 April 2017 stating, "All of the requests made of G2A. COM in the ultimatum have in fact long been part of our marketplace", and ascribed the problems to the unfamiliarities that Bain and Gearbox have in regard to how G2A operates its marketplace.