Unnamed in the original comic, the character was dubbed "Bowsette" by English-speaking fans. A related hashtag quickly trended on Twitter, amassing over 150,000 mentions and fan art shortly after, with some renders giving the character darker skin and/or red hair as a callback to the original Bowser. Pornhub and YouPorn each reported a dramatic increase in searches for the character on their websites by 500,000 and 2900%, respectively, and by the end of 2018 was the 9th most searched term on the site with 34. 6 million searches. The character also trended among Japanese Twitter users under the name Koopa-hime (transl. "Princess Koopa"), with several major Japanese artists contributing their own art of the character. These artists included Street Fighter and Darkstalkers character designer Akira Yasuda, One-Punch Man manga artist Yusuke Murata, and Miss Kobayashi's Dragon Maid series creator Coolkyoushinja. An event dedicated to the character titled "Project Crown" was also planned for 27 October, featuring fan art and crossdressing cosplay.