Prior to the Etika branding, Amofah was active in modeling and rapping, having released an independently produced mixtape titled "Written In Ice" in 2007, under his pseudonym, "Iceman". He started modeling in 2011 and continued until 2015. Amofah stated in a tweet that the name Etika came from the 2003 video game Sonic Battle, of which he was a fan in his youth. In the game, players could input a cheat code titled "EkiTa" into the game. When Amofah was 12, he simply switched the T's place with the K's as he "liked that result better. " He started using YouTube to broadcast his gaming and reaction streams in 2012 under his original username "EWNetwork" (meaning "Etika World Network"). It was originally planned for the channel's content to be produced collaboratively by a variety of users including Amofah himself, but such plans never materialized. Prior to the closure of his main channel on YouTube in 2018, he had more than 800,000 subscribers between his YouTube and Twitch channels, and within months after creating a second YouTube channel, known as "EtikaFRFX", he had gained more than 130,000 subscribers.