The company has drawn criticism for the expense of the dolls, which cost $115 without accessories as of December 2014. Buyers can easily spend more than $600 for a doll, outfits, accessories and lunch in the company's store in New York. Some aspects of the doll's characters and history have also provoked controversy. Some observers questioned why Addy, American Girl's first African-American historical character, was portrayed first as a slave (in later stories Addy and her family gain their freedom after the Civil War), while Cecile Rey, American Girl's second black historical character, was portrayed as a well-to-do black girl in New Orleans. American Girl later went on with releasing their first African-American Girl of the Year, Gabriela McBride, who is portrayed as a dancer, artist, and poet. In 2005, residents of Pilsen (a neighborhood in Chicago, Illinois) criticized a passage in the book associated with the Latina-American doll Marisol, claiming it inaccurately depicted their neighborhood as dangerous. A senior public relations associate for American Girl responded to critics saying: “We feel that this brief passage has been taken out of context in the book. " The 2009 limited-edition release of Gwen, a homeless American Girl character, was also controversial.