However, in the 1920s, Dodd stopped promoting the celebration because she was studying at the Art Institute of Chicago, and it faded into relative obscurity, even in Spokane. In the 1930s, Dodd returned to Spokane and started promoting the celebration again, raising awareness at a national level. She had the help of those trade groups that would benefit most from the holiday, for example the manufacturers of ties, tobacco pipes, and any traditional present for fathers. By 1938, she had the help of the Father's Day Council, founded by the New York Associated Men's Wear Retailers to consolidate and systematize the holiday's commercial promotion. Americans resisted the holiday for its first few decades, viewing it as nothing more than an attempt by merchants to replicate the commercial success of Mother's Day, and newspapers frequently featured cynical and sarcastic attacks and jokes. However, the said merchants remained resilient and even incorporated these attacks into their advertisements. By the mid-1980s, the Father's Day Council wrote, "(. . . ) [Father's Day] has become a Second Christmas for all the men's gift-oriented industries. "