The iconic center of the Flower Power movement was the Haight-Ashbury district in San Francisco, California. By the mid-1960s, the area, marked by the intersection of Haight and Ashbury streets, had become a focal point for psychedelic rock music. Musicians and bands like Jefferson Airplane, the Grateful Dead and Janis Joplin all lived a short distance from the famous intersection. During the 1967 Summer of Love, thousands of hippies gathered there, popularized by hit songs such as "San Francisco (Be Sure to Wear Flowers in Your Hair)". A July 7, 1967, Time magazine cover story on "The Hippies: Philosophy of a Subculture" and an August CBS News television report on "The Hippie Temptation", as well as other major media interest, exposed the hippie subculture to national attention and popularized the Flower Power movement across the country and around the world. That same summer, the Beatles' hit single "All You Need Is Love" served as an anthem for the movement. On 25 June, the Beatles performed the song on the Our World international satellite broadcast, ensuring that the pacifist message reached an audience estimated at 400 million.