The vote was set up in the four-part story "A Death in the Family" that was published in Batman #426–429 in 1988. At the end of Batman #427, Jason was beaten by the Joker and left to die in an explosion. The inside back cover of the issue listed two 1–900 numbers that readers could call to vote for the character's death or survival. Within the 36-hour period allotted for voting, the poll received 10,614 votes. The verdict in favor of the character's death won by a slim 72-vote margin of 5,343 votes to 5,271. The following issue, Batman #428, was published featuring Todd's death. Years later, O'Neil said it was possible that hundreds of votes in the "Jason Dies" line came from a single person, adding a large degree of uncertainty to the honesty of results regarding a poll designed to determine the character's popularity. "I heard it was one guy, who programmed his computer to dial the thumbs down number every ninety seconds for eight hours, who made the difference", O'Neil said in a Newsarama interview conducted alongside writer Judd Winick during the "Under The Hood" arc. Based on O'Neil's information, that figures out to 320 votes over eight hours from one person or roughly six percent of the death line's total calls.