In April 2013, Marvel Studios president Kevin Feige confirmed that the film rights to Daredevil and his associated characters reverted to Marvel from 20th Century Fox in October 2012, allowing those characters to be used within the Marvel Cinematic Universe. As explained by head of Marvel Television Jeph Loeb in 2015, Marvel Studios had "first dibs" on the character once the rights had reverted. Drew Goddard pitched a new Daredevil film to Marvel, but Marvel was not looking to create an R-rated film, and Goddard did not want a "watered down version" of the character, as he also explained in 2015: "I went into Marvel and talked to them about making it as a movie a couple of years ago, long after the Affleck movie. But what we all sort of realised is that, this movie doesn't want to cost $200 million. The thing about Matt Murdock is, he's not saving the world. He's just keeping his corner clean. So it would feel wrong to have spaceships crashing in the middle of the city. But because of that, Marvel on the movie side is not in the business of making $25 million movies. They're going big, as they should. " Marvel Studios eventutally decided that the character would be better served in a television series.