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Myrtle Beach Web Design

1. Determine your goals

It’s easy to say that Myrtle Beach companies should have a social media presence but without a clear plan that activity is unlikely to be effective. Without specific aims your posts will just add to the already significant noise on social networks. At best you’ll be ignored, at worst you will actively annoy people.

So begin by deciding what you want to achieve: do you want to raise awareness of your brand or a new product? Do you plan to use these channels for customer relations? Are you hoping to attract new Myrtle Beach customers, increase sales or drive traffic to your Myrtle Beach website? You might want to do all of those things but work out your primary goal and make that the core of your activity.

2. Know where to find your audience

Once you have a plan, you need to decide where to publish. Big brands will probably find that their Myrtle Beach customers or potential customers are spread across most social networks and will need a coordinated plan to reach all of them. That means Facebook, Twitter, LinkedIn, Instagram, Tumblr and so on. Smaller companies, or those with fewer resources to devote to social media, will need to prioritise.

Your strategy will be affected by the site – or sites – you target. What works on Facebook doesn’t necessarily work on Twitter and vice versa. And both are crowded. If you have a lot of visual content then you might want to focus on Pinterest, which is a newer site. If you have in-house experts who are good at explaining complicated things then perhaps a YouTube channel is the best outlet.

3. Be human

Social networks are about people. Think of Twitter or Facebook as being like a cafe filled with people talking about their interests. If you plan to take your brand into that environment then you need a human tone and not one that sounds like a press release or a marketing slogan. That doesn’t necessarily mean that your tone should be casual; business users of LinkedIn will expect a more formal approach than Facebook users, for example.

4. Be transparent (but discreet)

If something has gone wrong and customers are upset then be as open about the problem as you can. That doesn’t mean that you should reveal commercially sensitive information or expose individual employees to the anger of your customers but you should be as informative as possible. Myrtle Beach companies often default to secrecy, particularly when dealing with a problem, but customers want to understand what has happened and know what is being done to fix it.

5. Emphasise your expertise

The point of a social media presence is to improve your business and its reputation but that doesn’t mean limiting what you publish to promotional messages and crisis communications. Posts that highlight your expertise within your industry can boost your brand. They deepen your relationship with customers but are also the kind of material that non-customers want to share. This doesn’t mean you need to give away trade secrets. Instead, ask yourself what people don’t understand about your industry and explain it. Or consider the questions you are most often asked by customers and publish posts explaining the answers. Remember to make your posts fit the tone of the community you are talking to and don’t just republish the FAQs from your Myrtle Beach website.

Contact a Myrtle Beach Web Designer to help setup, design & implement social media for your Myrtle Beach business.

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So Ya Need a Website, heh?

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Myrtle Beach Web Design

## Myrtle Beach Web Design

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Facebook Adopts Hashtags

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We’ve all seen hashtags at some point. What started as a symbol to categorize what people are talking about on Twitter has now become widely popular, growing prevalent in other social media, such as Pinterest, Instagram and Google+. And now, Facebook.

What are they? Well, hashtags are a simple way to categorize a popular topic. If you’re talking or posting about an area, let’s say Myrtle Beach, you would use #myrtlebeach or #myrtlebeachsc. If you’re posting a photo or statement about the Philadelphia Eagles in the NFL, you would use #NFL or #NFLPreseason or #Eagles or maybe #PhiladelphiaEagles.

How to use them? It’s very simple. Simply put the # symbol (Shift 3) before the topic you are posting about.If you’re no sure what hashtag to use, just do some searches online or watch what others are using. Once a hashtag is used, you will see it highlighted in the post. You can even click on it to see what others are saying about the same topic. Pretty neat, huh?

How can it help my business? If you’re a business selling a service, for instance a roofing contractor. You can post an article, photo or statement about roofing construction and use the hashtag #NeedANewRoof and perhaps someone local may have posted a statement about their roofing issues, used the same hashtag and clicked it. Then they stumble across your posting and say to themselves “Oh look, a roofing contractor who can help me.” (Hmmm….) Also, hashtags will certainly influence SEO (Search Engine Optimization) within Facebook.

Contact your Myrtle Beach Web Designer to learn more.

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Myrtle Beach Web Design

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Today, a dynamic website is the face of your business. Consumers are using the Internet more and more as their first source of contact and the website must possess that “WOW Factor” along with ease of navigation. The website should literally be an extension of the business owner as it is being used to relay your thoughts, ideas and services directly to the consumer.

You can get a Myrtle Beach web site design for your business for as low as $499 (no joke). Your website is designed by a top ranked web design company, but the best part is that it is really inexpensive. Get a website that looks like you spent a fortune, without having to spend a fortune. So now you get a website that looks like you spent a fortune, without spending a fortune.

If you haven’t done so yet, check out our website design portfolio and you can see for yourself just how awesome this deal is.

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Last week, Facebook launched a new feature that marketeers have wanted for some time; the ability to embed Facebook posts on websites and blogs.

Twitter users have had the ability to embed tweets for over a year so it’s great to see Facebook finally follow suit. Clicking an Embed post link will take you to some lines of code for copying onto your webpage or blog. All Page posts and any public posts from profiles can be embedded.

As with tweets, this new feature will allow you to embed all public statuses, photos and videos with users who will be able to interact directly with the embedded content. So they can can like, comment and share without leaving the page that the post is embedded on.

The embed feature is still being rolled out and only available to a select group of users but once it is available, it will be very simple to do. So stay tuned! When it is available for all users, businesses can leverage this new feature by doing things such as embedding testimonials on your website, realtors can feature homes for sale, vacation rental companies can showcase properties and specials and e-commerce companies can embed products integrated directly from Facebook.

Pretty cool if you ask me!

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HP Pavillion Computer Does not Start After Installing a Video Card

This document applies to HP desktop computers that shipped with Windows 8 installed.

If you are trying to install a video/graphics card on your HP Computer and are either getting a start/boot up error and/or no display, the issue is most likely not your onboard video BIOS settings & not your video card compatability. You do not need to disable the onboard/integrated video, as HP Pavillions will automatically disable it when a new card is installed.

The issue is HP Pavillion’s “Secure Boot” feature.

HP computers that come with Windows 8 installed use an AMI BIOS version 8 that is compatible with UEFI (Unified Extensible Firmware Interface). This version of the BIOS includes and automatically enables Secure Boot, which can prevent your computer from starting after you install a video card other than the card that shipped with the computer. In order to resolve the issue you need to remove the video card and then disable secure boot once secure boot is disabled install the Video card and boot the PC.

How Secure Boot works

Secure Boot Configuration is a new feature in BIOS 8 that allows your computer to validate the authenticity of components like hardware and firmware. When your computer was manufactured, UEFI created a list of keys that identify trusted hardware, firmware, and OS loader code. It also created a list of keys to identify known malware. When Secure Boot is enabled, the computer checks that everything being loaded and used even before Windows opens is safe and recognized. Secure Boot also checks the validity of critical hardware, including the motherboard and video card. Any malware or other firmware code that is not recognized is blocked. For example, Secure Boot can prevent your computer from starting from illegally copied CDs or DVDs that could harm the computer. Secure Boot does not lock out valid recovery discs or Windows discs.

If an older model video card is installed in the computer, Secure Boot might not recognize it as valid hardware. If the card is not recognized, Windows does not use the card when it boots up, and you may experience problems starting the computer, or there might be no video output at all. To resolve the issue, you can use a video card that Secure Boot recognizes, or you can disable Secure Boot and enable Legacy Boot in the BIOS. This document explains how to disable Secure Boot and enable Legacy Boot.

Restore the computer to its original configuration

If your computer came with on-board video only and you installed a new video card, remove the video card. If your computer came with a video card installed and you replaced the original card with a new card, remove the new card. Replace the original card in the computer.

Disable Secure Boot and Enable Legacy Boot

Follow these steps to disable Secure Boot in the BIOS.
  1. Use one of the following methods to open the Computer Setup Utility.
    • Turn on the computer and immediately press the F10 key repeatedly, about once every second, until the Computer Setup Utility opens.
    • Turn on the computer and immediately press the Escape key repeatedly, about once every second, until the Startup menu opens. Then press F10 .
    Figure 1: Startup menu

    Illustration: Startup menu

    To navigate the menus, choose menu screens by pressing the left or right arrow keys. Use the up or down arrow keys to move through the list of items on the menu screen. Press the Enter key to select an item and open a submenu. Then use the left and right arrow keys to modify the settings. Press the F10 key to save the changes and exit from a submenu, or press the Esc key to exit from a submenu without saving the changes.
  2. Use the right arrow key to choose the Security menu, use the down arrow key to select Secure Boot Configuration , then press Enter .
    Figure 2: Security menu

    Security menu

  3. Before you can use this menu, a warning appears. Press F10 to continue to the Secure Boot Configuration menu.
    Figure 3: Secure boot warning

    Secure boot warning

    The Secure Boot Configuration menu opens.
    Figure 4: Secure Boot Configuration menu

    Secure Boot Configuration menu

  4. Use the down arrow key to select Secure Boot , then use the right arrow key to modify the setting to Disable .
  5. Use the down arrow key to select Legacy Support , then use the right arrow key to modify the setting to Enable .
  6. Press F10 to accept the changes.
  7. Use the left arrow key to select the File menu, use the down arrow key to select Save Changes and Exit , then press Enter to select Yes .
  8. The Computer Setup Utility closes and the computer restarts. As soon as the computer starts, a message appears indicating that the boot mode has changed.
    Figure 5: Boot mode change message

    Boot mode change message

  9. Type the four-digit code shown in the message, then press Enter to confirm the change.
    NOTE:No text field displays for the code. This is expected behavior. When you type the numbers, the code is logged even without a text field.
    The computer starts Windows 8.
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Affordable Domain and Hosting

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There are two types of sitemaps in general; namely HTML (Hyper Text Makeup Language) sitemap and XML (EXtensible Makeup Language) sitemap. Do you know the difference between them? If not, then read on…

What is HTML Sitemap?
HTML sitemap is used to list all hyperlinks of different sections and pages of your blog/website. These hyperlinks are normally listed hierarchically and they may provide description for each link. It is no doubt that adding a HTML sitemap to your blog/website will help your visitors navigate and find information easily. So HTML sitemap is primarily created for humans.

Although a HTML sitemap is created for your visitors, indexing bot such as Googlebot might have a better chance to crawl your first-time-missed links again since all the files are well put together in your sitemap page. You can create your own HTML sitemap from HTML Sitemap Generator here.

What is XML Sitemap?
XML sitemap lists URLs (world wide web addresses) for your blog/website in a special format.

It allows webmasters to inform search engines about URLs in your blog/website for easy indexing. XML sitemap is created for search engines but not for humans. Submitting a XML sitemap to search engines such as Google, Yahoo, and MSN will not only help your blog/website being indexing quickly and efficiently but also increase your blog/website’s visibilities in search engines as well.

For a full version WordPress blog, you can use Google XML Sitemaps plugin to do the trick for you. For your own personal website, you can generate and obtain a sitemap here.

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The Evolution of Blogging.

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Last night, during a family “fun night”, the topic of blogging came up.  My brother, a semi-web-savvy guy, told of how he would post a new blog every day, discussing anything from something that occurred during the course of his day to a popular (or weird) news article; most of which all fell under the “online diary” category.  Mind you, this was back in 2004 when the role of blogs became increasingly mainstream.  Today, Twitter has changed blogging, but I see it as a good thing. It’s redefining blogging as an outlet for things you can’t say in 140 characters. And ironically, it’s making blogging more substantial. In the early days, blogging was dismissed as trivial and mundane and full of these messages about what you were having for lunch. Those messages are now on Twitter — among other things, of course — while blogs can serve as a public sphere for ideas and a place where people exercise creativity and self-expression.

Blogs were initially born in 1994 and since then, human interaction has never been the same. Now, blogging has come a long way since Brad’s online “blogspot” diary.  Whilst the activity has somewhat evolved over the years with the advances in internet technology, more and more people are turning to blogging not just so that they can get to share the things they love most with their friends and families, but getting into blogging and realizing that it can also be a very profitable business venture, and helpful for marketing/advertising/SEO purposes.

As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself (for business purposes), I’ve found that there is an evolution that takes place.  In each phase of the evolution we develop essential skills, but without the courage to stay the course and go through all the phases of the evolution,  we’re unlikely to unleash the creative genius within all of us.  While people like myself consider what we do as “marketeing”, what the rest are really doing, (or were doing, like Brad),  is creating art. Through their digital footprints they’re attempting to create they’re own personal masterpieces and leave a mark on humanity, or on the internet perhaps.  

Today, blogs are the hottest growing medium of communication for businesses, and for an online marketer, blogs offer a powerful marketing platform. Not only do blogs enable marketers to gain a better understanding of their customers, but the content posted on blogs is much easier to find on search engines as well. Search engines love blogs because they love fresh content. Every time new content is posted on a blog, the blog site pings the search engines. This results in frequent search engine spider visits and hence much higher optimization and ranking. 

My brother’s 2004 blog is certainly a testament to that.  With just over 100 blogs wrapped inside a blogspot blog  that hasn’t been updated since early 2005, it’s still pulling and yielding 1st page, 1st results in Google when you search his name.   

For Businesses - it really is a very simple concept - You Have Your Lead on Hand.  What Lead, you ask? Your readers! Your readers are your lead. I say that because you already have a loyal fan base that trust you and are willing to take and apply your suggestions, that is why they subscribed to your blogs. Each time you launch a new business or service, your blog can act as that medium to reach to your leads. And I can almost guarantee that if you have set yourself as a reputable person and have been active with your readers, at least 85% of your lead will turn into customers without a problem.

It also gives your business life.  If you go to a store and find two salesman – one is your friend and the other one a stranger. Who would you buy it from? Obviously your friend. The reason is simple – people like to buy products and services from people they know. If you regularly participate and interact with your readers, you will be able to develop a relationship with your readers. This gives your business life. When potential clients and customers deal with businesses they would like to know who is behind the product and or services they are buying from. If you are able to have a healthy relationship with your readers, it gives your business a face. When you promote your business, people know they are dealing with someone they know and might have been in touch personally via email and other forms of communication. This is a huge benefit.

Personally, I think if you are going to promote a business or succeed online, a blog is a must. Creating a blog for a business isn’t a want anymore, it has become a need. A need that has proven to be of low operational cost and high yields.

Don”t have a blog for your business? Well, I’ll end with this generic rhetoric  - “Ask me How!” 

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