What’s an autoresponder?
If you’ve ever asked for information online about a product or service, or signed up for a newsletter or group membership on the Internet, and received a nearly instantaneous response in your email inbox, an autoresponder program was responsible for delivering the reply.
Simply put, autoresponders are email programs that send out a preset message in response to every incoming email received. Some autoresponders, like sign-up services for online groups and forums, are one-shot deals; a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.
Multiple autoresponders send a series of messages to received email addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.
Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.
The autoresponder service I use is Aweber. Not only is it very easy to setup, it is also one of the most popular autoresponder services around. Most eCommerce services, and services like Traffic Geyser, allow you to integrate your Aweber autoresponder list right into their service. This allows you to keep control over your email lists. If you do not have control over your email lists you are only wasting your time. It takes a lot of hard work and a lot of time to build up a perspective client list so don’t allow someone else to “own” that list. It’s like giving up your right to breathe!
Setting up an autoresponder series can take hours. If you don’t want to spend time creating your autoresponder series you can contact me at REAS Scheduling and I’ll be happy to help you out.
