When it comes to choosing one's best clothing, accessories and makeup colors, many women are clueless. Some wear colors based on their intuition. Others follow the current fashion trends. Still others wear colors recommended by others. This leads to wrong choices, a less flattering look and wasted money. But, there is no need to guess. Color Me Beautiful, the authority in color, gives us a scientific process for finding the best colors.
Limewash - Made from slaked lime and water, this paint is good for porous surfaces such as brickwork, render and plaster and gives a chalky finish. It is available from specialist companies.
However, for the more discerning, Dulux Kitchen & Bathroom paint can be mixed in any one of its 1,200 colours, and Farrow & Ball is launching Modern Emulsion. Designed to complement its original Estate Emulsion, the paint has a slightly higher sheen, is fully washable and available in the full colour range.
So how does a paint company accomplish this color hypnosis of potential customers? Well, it starts with the sample card. Have you ever noticed how the brightest, most saturated color sample cards are always the first row you see in a paint display? Well you guessed it... paint companies are playing with a loaded deck (of sample cards, that is)!
Using the Sample Card to Sell the Color Wheel. Of course, paint companies are a little sneakier than traditional marketers. Paint brands know that when you are faced with an array of paint displays (such as in your local hardware/home improvement store), you are most likely to focus your attention on the color wheel display that most attracts your eye. Since the marketers of paint brands understand the human (or perhaps, "animal") attraction to bright colors, they know how important it is to include bright, bold colors in their paint lines and place them front and center in their displays. This is the best way to attract your attention to a paint company's color wheel.
The principal ingredient in whitewash is lime paste. A satisfactory paste can be made with hydrated lime, but better results are obtained by using quicklime paste that has been slaked with enough water to make it moderately stiff. The lime paste should be kept in a loosely covered container for at least several days. Eight gallons of stiff lime paste can be made by slaking 25 lbs. of quicklime in 10 gallons of water, or by soaking 50 lbs. of hydrated lime in 6 gallons of water. After soaking, the paste should be strained through a fine screen to remove lumps or foreign matter.
Another satisfactory whitewash can be made by diluting a moderately heavy cold lime paste (about 33 lbs. of hydrated lime and 8 gallons of water) with 5 gallons of skim-milk.